Nancy McLaughlin at the News & Record referred to it as “The Miracle on Market Street.”
When it was announced that SNAP funding would not be released on November 1, many in our community panicked. We panicked. With no SNAP funds to match there is no Green for Greens program. Even one week without the program would have a significant impact on our neighbors and our vendors. When one in eight of our neighbors can’t afford food, that impacts us all.
We announced the “Green for Greens: Oh SNAP” initiative on October 30. To anyone affected by the SNAP pause, we’re offering $75 in market tokens to spend on any SNAP eligible foods at the Saturday November 1 market. Simple. Generous.
It felt so good to have the infrastructure already in place to rise quickly to meet the crisis. Nonetheless, we were digging into emergency reserves to fund something we really had little control over once it began.
Between October 30 and November 10, our community donated an astounding $36,359 to support our Oh SNAP call. Stories ran in The Assembly, News & Record, and on local television news.
We ran the initiative for two weeks on those donations. And it felt nothing short of miraculous.
Thanks to this outpouring of community support, we provided $75 in market tokens to more than 400 customers in two weeks.
Most had never visited our market, some had never visited any farmers market, and virtually no one had knowledge of our ongoing Green for Greens SNAP matching campaign.
With a bag of $75 in market tokens, customers bought fresh local produce, meats, eggs and honey from local farms. They bought frozen casseroles, soups, and pot pies to heat and eat for meals later in the week. They got fresh baked bread and maybe a muffin for the kids.
Everyone said they would be back.
But that’s not all.
In just two markets, the checks we wrote to our vendors totaled more than $30,000. ($11,127 on November 1 and $19,523 on November 8). Vendor reimbursement for SNAP sales was seven times the norm for this time of year. Our farms and small food entrepreneurs earned as much in two weeks as they had anticipated for the final two months of 2025.
Our entire Green for Greens program normally puts about $100,000 food on tables and dollars in the pockets of our vendors each year. Normally, half of that is raised by us, to match SNAP payments from the USDA. In comparison to other markets, ours is a very large program.
In two weekends, we raised the funds, fed our community in need and made the financial impact on our local food providers that would normally take four months to generate. Without a cent from the USDA. Totally community funded.
After removing the cost of a rush shipment of wooden tokens and bank and card processing fees, we basically broke even.
We guess that’s how miracles work. Or it’s just how healthy communities work. Together.
This week, with the government finally reopening and SNAP funds trickling out as partial payments, we will return to our standard Green for Greens program offer:
We match up to $50/weekly for SNAP customers. So if you are a customer who receives SNAP benefits and have any amount, up to $50, to spend either in SNAP benefits or cash, we will match that to double your weekly food budget. Every Saturday, year round.
Because the program ended up balancing donations and token outlay almost perfectly, we ended up not dipping into our emergency reserves, thankfully.
The perfect balance of the Green for Greens program has never been more obvious or publicized. At a moment when everyone’s attention was on the dire need for food support, our community came together to offer up a solution that was not a food bank. It was a pretty easy sell: donate here and on the way to supporting the local farmers and small food businesses you love, your money will also feed the people in our community who need it most.